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What You Need To Know When Designing Your Website
The internet has grown extensively over the past few years. Nowadays, it is almost impossible to run a business without creating an online presence. This is unless for the highly specific niches. For majority of the people, there must be an online presence which means more than just a website. For most of the modern businesses, you have to start with a website. You will need a social media presence, a targeted audience, and a mobile presence. For a start, a website is just okay. This guide provides you with tips to design a website.
It is essential you consider a mobile presence. Many people nowadays have moved from desktops and use mobile devices. Ignoring the mobile capability will mean that you end up locking a lot of potential customers. A site that has the availability of mobile is a great start. Choose a design that is optimized for mobiles. This is to make your site to look great and be usable. It is vital you change the site to fit mobile users by going to the homepage removing video autoplay. Instead go to the navigation bars and provide streamlined versions.
Also, consider the theme that you wish to go with. Theme or image is vital when it comes to web designing. It is advisable you have a look at other websites such as Apple, Coca-Cola, and Nike which are the biggest brands. You will realize they have unique branding image. It is not possible to confuse the websites. Ensure you come up with a theme that is unique to your business.
You have to have a purpose of the site. It will depend on how established you are in what you do. There are brands which create sites for contacts and information delivery. Others focus on the awareness of their brands. You have to know your purpose before designing your website. Videos that open slowly will not interest customers, and you will not get more sales. Also, a site that is aimed at providing information for customers should not just have a product list and check out page only.
Your website needs to be user-friendly. It needs to be easy for a customer to get what they want. Customers will avoid websites that frustrate them. A website that is easy to navigate will attract more users.
Additionally, you need to consider the domain name. It must be relevant and useful. It is advisable that you use your brand name because it is a safer way. However, if you have to use something else for valid reasons; ensure that you own the domain name of the brand. Leaving it means it may be used by damaging or competing sites which can end up damaging the image of your brand to users.

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