Ad Placement and the Movies
Perhaps you have seen some movies which features products that are very familiar to you. IF the product is a favorite or if you have something like it, then you get delighted seeing your favorite actor using it or eating it. Many companies have included their products in many movie scenes but the advertising is very subtle. Some advertisements can be praised for the subtlety, but other are plain outright advertising to the audience. Indeed, there are some company owners who have paid producers and directors so that their products will have ad space in the movie.
The movies below have given ad space to some products that are very familiar to us.
In the movie Youve Got Mail, AOL and Starbucks had their moments of ad space. Without AOL in the film, there would be no story. And Starbucks had its piece of space when Tom Hanks makes a wisecrack about its obscurity.
The most product placement made in a movie ever was in the film Sex and the City. In the hit TV series, fashion has been a constant theme and so in the movie itself, many fashion labels including Louis Vuitton and Chanel were featured. Nike, U-Haul, Apple, and Marie Claire were also included in the hit movie.
The movie E.T. showed Elliot using Reeses Pieces in order to lure E.T. back to the house, and this was where the Hersheys company was able to cash in. Although done in a very subtle way, the sales of Reeses Pieces increased tremendously when the movie became a box office hit. This technique works in a very subtle way. You can discover more about how this technique can work.
The not-subtle-at-all ad placement is seen in Adam Sandlers movie Little Nicky. Popeyes fried chicken was the star, the food the Adam, the son of Satan learns to eat with the help of a talking dog, with a not so obvious K-mart bag on his side.
In Waynes world, the most quotable quote is I will not bow to any sponsor. This movie provided the plot to advertise blatantly. It was clearly an advertisement for Pizza Hut when he opened a box while saying the famous line. You see Wayne eating from a bag of Doritos and drinking Pepsi while explain that he doesnt believe in selling out. Garth was wearing Reebok gear from head to toe while adding his own unsolicited advice on the idea of selling out.
People react in many ways seeing familiar products in movies. Some hardly notice. There are those who like the way it was shown. Some love the familiarity. You can reach the worldwide audience with this method of advertising. Advertising on a blockbuster movie reaches millions.