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Facebook Ads and Google Ads; Combining them to Work Together
Many Americans spend at least one hour on Facebook every day and also on Google search engine. This is the main reason why many companies are now using Facebook and Google ads to advertise their product and services. Even though both methods are effective enough there are some major things that sets them apart. The following is everything you need to know about Facebook ads and google ads.
Chances are that you have seen various Facebook ads on your newsfeed. The most noticeable type of Facebook ads are usually in the form of a video or a photo with a content convincing you to take an action. However, there also some form of ads which are mobile friendly and often appear on the right side of the feed. Google ads are other forms of advertisement which are quite common and more effective. The mainly use specific keywords to link an ad to your establishment. The keywords need to be highly competitive for Google ads to be more effective.
Different types of businesses and industries can greatly benefit from Facebook ads a google ads. Google ads will mainly help you drive more traffic to your website while Facebook ads can help you display much information about a product. Even though all these methods can increase your brand awareness, the best idea is to use both of them for a more effective campaign.
Both small and big businesses can benefit from Facebook and Google ads as long as they set a clear budget considering their financial situation. Facebook ads are charged considering the duration that the ads run ad this implies that you will pay more if they run for a longer time. However, there are some other factors which can have an impact on the pricing and they include outreach and visibility. With Google ads, you will be charged depending on how strong the keywords are and the number of clicks received on the ad.
One of the major aspects that makes Facebook ads an google ads to stand on their own is targeting. When using google ads, you will need to research so as to determine the strongest keywords that well relate to your targeted audience. But, Facebook usually have more options for targeting. You can choose from quite a number of demographics including gender, location and interest.
Although there are differences between Facebook ads and google ads, you will ensure the most effective advertisement campaign if you merge them together. You only have to learn more about your targeted audience to be able to target your ads as well. Facebook ads will give you a better chance to sell your products and since the Google ads are short, you can use them to create a straight call to action.